Broadway at the Beach in Myrtle Beach SC  

Myrtle Beach’s popular Broadway at the Beach is a shopping, dining, lodging, and entertainment complex that attracts millions of visitors each year. Set on 350 acres in the middle of Myrtle Beach and easily accessible by car from most downtown hotels, this attraction can provide hours of fun and is a favorite with all members of the family because of its diverse offerings.

Opened in 1996, Broadway at the Beach cost about $250 million to build and currently includes about 100 shops, more than two dozen restaurants and casual eateries, hotels, nightclubs, and a host of other family attractions, both indoors and outdoors. Attractively built around the expansive 23-acre Lake Broadway, the complex has continuously been lauded by the South Carolina tourism commission as one of the best destinations in the state and has been touted by a number of travel guides as an attraction not to be missed.

 
   

 

  

 

Shopping at Broadway at the Beach includes the opportunity to browse dozens of interesting shops, including popular retailers like The Disney Store or Build-a-Bear as well as stores that are unique to this particular shopping destination. Clothing boutiques are quite popular as are stores that cater to children and to Myrtle Beach’s frequent biker visitors. Souvenir shops are plentiful as well.

Many visitors head to Broadway at the Beach to take advantage of the large variety of dining options available there. Many of the restaurants offer full-service, sit-down meals that range from upscale seafood to burgers to a variety of ethnic cuisine including Mexican, Italian, and Japanese. Lighter dining options include a wealth of ice cream parlors, candy stores, and a few coffee houses that sell light fare to go with their many java offerings.

A special section of Broadway at the Beach known as Celebrity Square is where visitors go after dark to enjoy a club-like atmosphere with fellow vacationers. A total of 10 nightclubs are located along this New Orleans-style stretch of road and most offer happy hours and other specials as well as an occasional street party and some live music.

The complex is also home to many attractions that will keep the whole family busy for hours on end. Visitors will find movie theaters including a 3-D Imax theater, live performances at the Palace Theater, a miniature golf course, rides and amusements, and an aquarium. Other special attractions include the NASCAR SpeedPark, where guests can drive cars along uniquely-designed custom tracks; and MagiQuest, a unique destination that’s best described as being akin to a live-action video game where fantasy rules. There’s also a water park for hot weather fun and a baseball field that’s home to the Class A Myrtle Beach Pelicans, a farm team of the Atlanta Braves.

Staying at Broadway at the Beach puts guests in the middle of all the action. There are three lodging options at this expansive complex – Fairfield Inn, Hampton Inn, and a Holiday Inn Express. All are just steps from the shops, restaurants, and attractions at Broadway at the Beach. 

Some of the specific things people have recommended that you can go do here:

Feeding the Fish - There's an area around the boardwalk where you can purchase feed to give to huge fish that swim around begging for food.

Fireworks Display - On Tuesdays, they have a huge fireworks display for visitors. It's seasonal, though, lasting from after Memorial day until Labor Day.

Miss Broadway Water Taxi - A water Taxi that will take you around the fountains in Lake Broadway.

Gondola Rides - If you want something more romantic than the taxi, you can get a traditional Italian gondola ride on the lake.

Myrtle Waves Water Park - There's a huge area for swimming here with slides and tons of rides to give you stuff to do during the day.

Palace Theatre - A huge evening entertainment center that houses Le Grande Cirque, a live performance show.

Also keep in mind that many of the famous attractions are located here - Ripley's Aquarium, the NASCAR Speedpark, the IMAX Theater, and the Myrtle Beach Pelicans, a local baseball team affiliated with the Braves. They've got a pretty good website that lists everything in detail - you might want to look into some of the restaurants when planning stuff to eat (although some of it is extremely generic, such as Planet Hollywood, but there are several genuine local restaurants there).

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