Broadway at the Beach is essentially one big, giant mall area. It is a central location for about 100 specialty shops, and it also contains a number of evening entertainment locations - restaurants, nightclubs, and several of the city's big attractions. It is a huge area, covering about 350 acres. There are all kinds of stores - from generic apparel, shoes, and the like to touristy stores that will sell you mementos to take home with you. You could technically spend your entire vacation here if you wanted to - they have hotels, many of the most famous attractions, and lots of tourist things all compressed into one part of the city so that you can just walk from place to place. If you're going to Myrtle Beach, it's highly recommended at the very least as a place to stay. If you get your hotel here, you don't have to worry about traveling around as much. Chances are that you'll spend at least some time here - the only exception being if you're going solely to golf. For a family trip or a romantic trip, however, it's a prime location hands down.
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Some of the specific things people have recommended that you can go do here:
Feeding the Fish - There's an area around the boardwalk where you can purchase feed to give to huge fish that swim around begging for food.
Fireworks Display - On Tuesdays, they have a huge fireworks display for visitors. It's seasonal, though, lasting from after Memorial day until Labor Day.
Miss Broadway Water Taxi - A water Taxi that will take you around the fountains in Lake Broadway.
Gondola Rides - If you want something more romantic than the taxi, you can get a traditional Italian gondola ride on the lake.
Myrtle Waves Water Park - There's a huge area for swimming here with slides and tons of rides to give you stuff to do during the day.
Palace Theatre - A huge evening entertainment center that houses Le Grande Cirque, a live performance show.
Also keep in mind that many of the famous attractions are located here - Ripley's Aquarium, the NASCAR Speedpark, the IMAX Theater, and the Myrtle Beach Pelicans, a local baseball team affiliated with the Braves. They've got a pretty good website that lists everything in detail - you might want to look into some of the restaurants when planning stuff to eat (although some of it is extremely generic, such as Planet Hollywood, but there are several genuine local restaurants there).
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